In July 1993, however, Ed Roski and Boomtown, Inc. In 1989, Majestic Realty Co., a company owned by Ed Roski, bought an 80-acre property along Interstate 15 with the intention of building an industrial warehouse. The Silverton’s primary market are the locals in Nevada and tourists from California. Located in Enterprise, Nevada, the hotel and casino has a rustic lodge and water theme that appeals to people who want a fresh change from the avant-garde designs of other resorts. But there have been constants, too, such as the excellent quality of the buffet, the efficient and friendly service, and the wide range of entertainment options. The Silverton Las Vegas has undergone several transformations, especially in terms of its branding.
